Since the communication process for KCP was envisaged as a participatory one having two way communication approach, communication research formed important core activities of the project. It included various communication research steps for formative, process and summative research both for policy planners as well as programme producers.

Audience profile

Needs assessment

Brief writing

Script testing

Programme testing

Feed back

Mid- course evaluation

Summative evaluation

These steps made all communication efforts need based, relevant and useful. Particularly, outcome of the regular system of feedback from the village audience was given to all the producers, so that their programmes could be tuned to audience needs, tastes and reactions. In addition, occasion summative evaluations were done to determine the impact of specific series or programmes.