All the programme ideas emerged from the needs of the rural audience - generally on the basis studies by KCP/OECU social scientists (formative research), or the assessment of the concern field agencies. Programme proposals - generally originated jointly by a producer and a researcher were discussed in a large group that examined objectives, relevance, target audience, approach format, extent of utilization /field support required etc. The script was then prepared by a scriptwriter, working with the producer, researcher and wherever necessary with a content expert who would, in most cases, have supplied the writer with a "brief".

Team Partners

Producer

Communication Resercher

Content Expert

Script writer